This, according to the next web, is against clearly set We Chat terms and conditions.
Users had an extra option to post blurry pictures which can only be viewed by sending a lucky money red envelop. So far We Chat has said there are no plans to make the feature permanent.
We Chat is a messaging and calling app that allows you to easily connect with family & friends across countries.
It's the all-in-one communications app for text (SMS/MMS), voice and video calls, Moments, photo sharing, and games.
Public accounts found to be distributing content like this will be blocked for a week following the first violation, and blocked permanently after the four violations, Reuters reports.
This crackdown comes soon after popular car booking service Uber had its public account blocked for incentivizing the sharing of its posts.