What are the 5 meanings of tourism
The economic importance of tourism internationally, in Austria & in Tyrol
After international tourism suffered significant declines in the second half of 2008 and 2009 as a result of the financial crisis, international arrivals rose significantly again in 2010 to 940 million arrivals. The income from international tourism also increased by + 5% to 693 billion euros. This income includes accommodation, food and drink, local transportation, entertainment and shopping for cross-border tourists, but not the expenses for international passenger transportation and the expenses of local tourists. International passenger transport is estimated by the UNWTO at around 16% of international income.
The countries with the highest income from international tourism include the USA, Spain, France, China and Italy.
The Hotel Price Index ™ (HPI®) from hotels.com reflects the price development in the world's most important city destinations. It is based on bookings made via hotels.com and thus takes into account hotel prices actually paid.
The economic importance of tourism in Austria
The tourism satellite account for Austria shows a direct added value of tourism of 17 billion euros for 2013 and thus a share of the total added value (GDP) of 5.3%. Compared to 2012, the direct added value in tourism has increased by 3%. If one also considers the indirect value added effects, this results in a value of 25 billion euros for 2013.
The total expenditure of holiday and business travelers as well as visits to relatives and acquaintances amounted to approx. 35.81 billion euros in 2013 - of which 46.3% were from foreign guests, 53.4% from domestic guests and 0.3% in During the stay in weekend houses and temporary residences. Overnight tourism accounted for the majority of the guests' spending (62% for residents and 83% for foreigners). The expenses of the day visitors thus amounted to 38% and 17% of the total expenses.
In terms of product groups, accommodation with 30% and gastronomy with 27% make up the largest share. Tourism-related or non-tourism-specific goods and services accounted for 19%, passenger transport 15%, cultural, entertainment and other services 10% and travel agencies and tour operators 0.3%.
The overall economic importance of tourism in Tyrol
Tourist satellite accounts primarily serve to depict the overall economic importance and interdependence of tourism. The direct gross value added of tourism in Tyrol for 2014 amounts to € 4.5 billion, which is 17.6% of the total gross value added in Tyrol. Compared to 2007 (16%), this proportion has increased slightly.
For comparison: In Austria, the direct gross value added from tourism in 2014 is forecast to be 18.08 billion euros, which is around 6.2% of the total gross value added.
Tourism consumption by product groups and demand segments:
• When looking at tourist consumption by product group, more than a third (34.4%) is accounted for by accommodation, followed by restaurant and pub services (19.6%), passenger transport (17%), culture, entertainment and other service providers (5.4%) and travel agencies and tour operators (0.8%). Tourism-related and non-tourism-specific goods and services account for 22.9%.
• The main differences compared to Austria are the share of accommodation services in Tyrol with just under 34.4% compared to 29.8% in Austria as a whole, as well as the higher share in passenger transport, which includes cable car services (17% in Tyrol , 15% in Austria) and, on the other hand, cite the lower importance of cultural and entertainment services (5.4% in Tyrol compared to 10% in Austria). Interestingly, the importance of cultural and entertainment services has increased from 3.9% in 2007 to 5.4%.
• The compilation of tourist consumption according to demand segments shows quite remarkable key data: Tyrol accounts for almost a quarter of tourist consumption in Austria, and 41.3% of tourist consumption by foreigners. The high proportion of cross-border excursion traffic is particularly striking.
Destination Research - Regional added value data for Tyrol
"Destination Research" is an applied research project to analyze the economic and organizational development of all 36 Tyrolean destinations. The project is based on the sub-project "Destination Performance", which provides a detailed analysis of the performance based on annual sales of service providers primarily involved in tourism in the individual destinations. Building on this, essential critical success factors with regard to sustainable destination management will be examined in the future in order to be able to identify essential "levers" for the strategic (further) development of destinations in the Alpine region, primarily in Tyrol.
Sources: Statistics Austria, own calculations
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