Where do visual designers get inspired?

Current Web Design Trends - Where Is Visual Branding Going?

Often trends cannot be clearly predicted. But when it comes to predictions for web designs in 2021, everyone agrees: Realism as a stylistic element will shape future web designs. For most of them, the digital world has now become an integral part of their everyday lives. On this basis, the following web design trends can be predicted for 2021:

These are the web design trends for 2021:

1. Scrolling as an interaction

Let the user participate with your design. If we are part of something, our interest in it increases. This is now increasingly being implemented in web design. The easiest way to trigger a feeling of participation in users is through scrolling transformations. These transformations play a big role in the current web design trends in 2021. A change in the color scheme, a complex animation or a fundamental change in the layout - these are all examples of how the visual feedback for the user when scrolling can be enhanced.

2. Simple colors

Thanks to the corona pandemic, digitization is progressing faster and faster. This is why more and more people spend a lot of time in front of screens. In order to protect the eyes of the users, designers should fall back on pleasant color constellations this year. Neon colors were yesterday - comfortable interactions and little distraction for users are among the web design trends this year. The trend to design pages in dark mode is therefore retained and is becoming increasingly popular.

Color palettes with soft green tones, warm brown tones or pastel colors are popular this year. Crass contrasts should also be avoided. Instead, the color scheme for your web design should exude calm and serenity. Basically, the focus should be less on dramatic innovation and more on accessibility. A representative internet presence is now more important than ever.


3. Elements from abstract art

The basic geometric shapes will be launched in 2021. Compositions of circles and polygons appear simple, minimalistic and restrictive. In addition, expansive combinations of these shapes create a feeling of freedom. It is to be shown in the web design what potential can be found in simple forms.

With the help of a wide variety of compositions, apps and websites are given a completely new visual language. Because of this, they will be the successor to photographs. The aim is to give users a lively impression and to create a bond even without a personable face in a picture.

4. New morphism

New morphism is a web design trend in which outdated materials are taken up again in new designs. In 2021, the approach will ensure that we enter an age of minimalist realism. In neumorphism, these two trends - minimalism and realism - are merged. Punctual drop shadows that imitate physique with semi-flat colors make up this design approach.

The effect that is achieved can be compared with digital embossing or die-cutting printing. This means that in the future, designers will be able to increasingly provide haptic experiences that were lost in the era of flat designs. A positive effect of the new morphism: a stronger bond between user and design. Whether in buttons, search bars or text boxes, we will notice stylized realism in many places in 2021. Our UX / UI design specialists will be happy to help you create a unique and functional design.

5. Colors become three-dimensional

Gradients have long had a place in web design. In 2021, color gradients should now be even more lifelike. Fine shades should help with the implementation. This web design trend is more likely to be used for app icons, but it could also be used in web design. Instead of clean color transitions, mixed background colors can be used this year. These look more natural and less perfect. In this trend, too, there is a tendency towards realism.

6. Parallax animation

Web-based animations have become increasingly popular in recent years. The parallax effect creates the illusion that objects that are closer to the viewer are moving faster than objects that are further away. It has been used in web design for years and is becoming increasingly popular. Because although this effect is something that you experience all the time in everyday life, the effect makes an impression on websites. A website that otherwise looks very static and flat is given space and movement.


7. Products as design inspiration

An online shop lives from its products. Do you want to convince your customers? Then you have to convince with your products.

Adrian Weinschenk, specialist for shop design & UX / UI in Stuttgart and Heidelberg.

This year, more than ever, products are becoming design inspirations. Possible examples of the creative and digital interpretation of physical media could be colors that are blurred across the page or images whose shape is reminiscent of that of a smartphone. This design approach creates a visual synergy between product and website and creates a surprising effect.

8. Questionnaires as a user experience

Landing pages are often challenging. In most cases, they either arouse curiosity or no interest at all - it is a tightrope walk. One way to win the user over is to do without long product descriptions and make the decision for the user. Questionnaires can help here. Ask multiple choice questions that ask about users' likes and dislikes. Using the information, you can then directly show users the products that are of interest to them. In terms of design, this leads to landing pages that look like a series of cards with animated transitions. If such surveys turn out to be successful with the aim of getting to know your customers, they could represent a new standard in web design.

9. Social fitness

As mentioned above, digitization is advancing faster than ever before. Virtual conferences and the Internet as a haven are currently the everyday life of most people. For this reason, socially acceptable designs are more and more important. In 2021, designs and images will increasingly have to do with social and ecological issues. With such designs, they reach users on a deeper level and can live up to their new role of being at the side of the world.

10. Three-dimensional elements

Three-dimensionality is not only becoming a trend when it comes to colors. A website should also be made more tangible in the future with the help of three-dimensional images and models. The internet and the real world are merging more and more with such style elements. So every page becomes a real experience for the user.


Conclusion web design trends 2021

The current web design trends for 2021 can be summarized with two keywords: realism and naturalism. Internet presences should be comfortable and strengthen the bond with the user. Do you need a contemporary website? Our experts are at your side from conception to implementation.

Evaluation of the design at the start of the new decade

The marketing strategists are also challenged with the web design trends 2020. In 2020, company needs must go hand in hand with customer needs. For this you have to stay up to date, but without blindly chasing every trend. It is important not to lose touch here. Here are the things that may be important to you.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Sam Walton

Web design trends 2020 - which styles are popular and what is obsolete?

1. Cyberpunk

This web design trend manifests itself in 2020 through bright and bright colors and in the color tones one works with oversaturation. In other words, colors that do not appear in nature. This choice of colors is also reflected in landscapes, so that surreal scenarios and a science fiction touch are created on your website. Particularly worth considering for start-ups that require a website with modern standards and a unique design.

2. Elegant, abstract geometry

Technology makes it possible to draw ultra fine lines in design today. And thanks to this computer support, it will be possible to create almost unrealistic shapes that are also movable. We would like to recommend this web design trend to you, as it has already gained a foothold in technical or industrial branding. If you use this technology, provided that it is well implemented, you immediately have a futuristic and modern touch. This trend is also on top across the board, from digital to print.

3. Skeumorphism - 3D realities

Skeumorphism is understood to mean objects that faithfully imitate their real role models and also show which possibilities the user has to interact with them. A style element that is often used here can also be found in chisels and bevels, which can be excellently complemented with them. An image is created digitally, as if you could touch it. This type of highlighting is particularly recommended for app symbols or call-to-actions.

4. Bring live data to life

As experts in effective content marketing, we recognize that web design 2020 will be shaped by movement. Refined and powerful animations can only affect a logo or continuous animations that are great for storytelling.

Also brought live data to a dynamic visualization, offers can be presented to the user in a much more appealing, dynamic and also more accessible way. The developers here often go to the limits of technical feasibility, which is why this trend is continuously being expanded.

We used the dominant web design trends here. Finally, as an experienced web design agency in Stuttgart and Heilbronn, we would like to emphasize that the most diverse elements are best set in combination. This can then result in completely new inspirational designs. For more information on the subject of web design and the dos and don'ts when designing websites and web shops, see this post.

Web design trends 2019: what has emerged, what will be added?

Contemporary web design continues to pose challenges for media designers. Today we would like to go into the design trends again in the course of the theme week relaunch and pick up on a few interesting trends in web design that have emerged for you. It is important that you never lose sight of the topic of usability despite all the innovation.


We have noticed that boundaries and rules are being broken more and more here, i. This means that outline fonts are used, for example, which certainly offers the potential to settle in people's minds. Outlines are eye-catchers if they fit your company and ideally the viewer lingers here and follows the lines until words are formed. The use of dynamic and minimalist elements, such as smaller font explosions or the like that appear when the visitor moves the cursor over the word, is also increasingly evident. Increasingly, large open spaces are also being played. You do without a website header and use large, empty areas that direct the focus to the essentials.


The Internet is becoming more barrier-free, as it is now also a Google ranking factor. Integrate your offer and make your pages accessible to screen readers, for example. Thus, the subject of accessibility is also a trendy design element.

Collages and Organics

Collages are modern and flashy. They are eye-catching and effective. The trend is also moving away from lines and geometric shapes. In 2019 you can see increasingly flowing, organic elements that show a trend to keep an eye on.

Retro design

Anyone who thought that weird color combinations on jogging suits were relics from the past was surprised in 2019. You can also see Statamic on the web, a CMS provider for freelancers, who receives its visitors with a pink-orange header. A trend, an eye-catcher and therefore also ultra-modern.

The design requirements for 2018 will of course continue to apply and innovative web design will also include many features in 2019 that you can integrate. Company pages should have the following properties:

  • Innovative
  • Clear
  • User friendly
  • CI compliant
  • Highly adaptable to everyone, especially mobile devices!
  • Noticeable
  • Providing experiences

1. Shadow and depth effect

Shadows are definitely not new and firmly established in web design. And yet grids, parallax effects and extended shadow games offer a lot more depth than they did a while ago. It's about showing the user a world behind the screen. This generates amazing effects that support the increasingly important user experience (UX) immensely. The main trend here is currently to combine soft shadows with bright color gradients in order to enhance three-dimensional effects.

2. Bright and bright colors

In addition to the still current retro pastel tones on websites, the continuing trend of bright colors in web design requires a lot of courage from companies as well. But to attract attention, you can work with bright or even neon colors, which are definitely eye-catchers and are particularly popular with young users. Amazingly, such colors can also have a very aesthetic effect and create an unusual wow factor with brands that you don't expect. In 2018, the colors will also be more innovative in their arrangement and can bite each other as well as adopt oblique, steep and pointed design patterns.

3. Particle Backgrounds

The increasing integration of videos, animations and large images creates problems in performance. Particle backgrounds allow movement to be created as a natural part of the background without a long loading time. With these little animations you are guaranteed to attract a lot of attention. In general, the popularity of moving graphics is increasing. They are also being used increasingly on social media and are actually generating a remarkable number of leads.

4. Mobile first

Even at the risk of repeating ourselves, it cannot be said often enough: Almost everyone surfs and buys on their smartphones and the numbers are rising steadily. Thus, the whole design is based on smartphones. It is even recommended to set up the design for mobile surfing first and then to make the adjustments for the other devices.

5. Focus on illustrations

Everyone knows the problem: everyone knows the good stock photos by now. Why not use individual illustrations? If you take up the personality of your brand here and even emphasize it, the effect is always positive. The Dropbox relaunch gives us an impressive example.

Illustrations are entertaining, playful, can flatten the seriousness of a page and support the personality of your brand, your marketing and the design of your products. They are of course not entirely new, but the increased use, whether fast and casual, minimalist or funny, can definitely be described as a trend for 2018.

6. Typography as a prominent design element

Fonts have always been used as a powerful visual tool on websites. Nowadays, however, the possibilities are many times greater due to the higher resolution and the fact that the browser supports self-designed fonts that can be activated with CSS. Therefore, the trend will be towards individual and large, impressive fonts that will take on a graphic character (make sure you use fast-loading fonts!). As a result, the typography can convey emotions, be informative, strengthen the UX and also support your SEO.

7. Asymmetry and "split-screen layouts"

It began in 2017, but has continued strongly this year: asymmetrical as well as broken grid layouts, because perfect symmetry is no longer in demand if your website and your product or service are not only based on pure and detailed content. If you can afford it, use an unconventional layout. They stand out and can guide your visitors through your site with unusual design elements, become unmistakable and give the user a unique experience.

8. Animations on websites

The trend is moving away from static images to animations in web design. They speak to the user during the entire stay on the page and can also keep them engaged while the page is loading. Integrate an animation into the scrolling process or into the navigation, because this draws the visitor into your website at the same time and generates interactions. Micro-interactions also increase the user experience and thus increase your conversation rate.

9. Digital language design

Alexa and Siri are the pioneers. We are now increasingly finding these voice command functions on websites.Artificial intelligence will make interacting on websites much easier in the future. Amazon and Google already offer templates and instructions for integrating voice applications into web design.

10. Ugliness (brutalism)

Another trend for 2018 is brutalism, actually the opposite of minimalist design. These websites are loud, shrill, and restless. This trend only wants to attract attention and it certainly cannot be realized for all companies.

11. Compact icons

Responsive design has become indispensable. That is why icons are being used more and more because they are so compact that they can offer information or options in a small space in many elements on the website. Here the trend goes a step further towards minimalist icons that, when used individually, also support the character of your web design.


Trends are trends and therefore sometimes quickly out of date. You have to look carefully what you should implement if you don't want to permanently adapt your website. Regular page updates give the user an innovative and exciting impression.

Which trends come into question for your company and which actually make sense must be decided individually. You also always have to weigh up which trends in web design actually have the potential to become an integral part of your web design. For example, you will probably not get past voice interfaces.

Web design trends 2016

Hardly any other medium is developing as quickly as the Internet and its technologies. While two years ago mobile Internet sites were still considered a unique selling point, today they are standard. The logo as a scalable vector graphic or the now well-known Hamburger are just a few pointers for the further development and trends for web design in 2016

Mobile First, web design trends 2016

Mobile-First is also establishing itself in Germany

While our pioneers from America are already showing us how it works, users in Europe need a little longer to adapt trends. Mobile first is more than just a trend, however: it is an analytical, traffic-driven conclusion.

After all, the functionality and thus the design of the website should always depend on the target medium. Since the access numbers are significantly higher, especially in the area of ​​information and lifestyle mobile, in the future, too, emphasis will be placed on the display on tablets and smartphones.

Functional and reduced, web design trends 2016

Reduced flat design: design even more functional and clear

Most people know that you can open a menu by pressing three lines lying one below the other, known in the technical jargon as "hamburger", as well as that you can go to the start page by clicking on the logo or see the contents of a shopping cart by mouse-over.

Web design 2016 is more intuitive and reduced. It is limited to a few design elements, which, however, offer additional information and interact with the user. A good example of this is Google's Material Design Guidelines.

Storytelling, web design trends 2016

Big pictures and storytelling are in the foreground

Faster and faster loading times ensure that large screen-filling images and videos are no longer an obstacle and that emotional imagery will be in the foreground of many websites. Storytelling is the buzzword for 2016 and visitors to a website want to be taken on a journey and understand the story behind the company.

As a counter-movement to the visually stunning full-screen website, there will continue to be very simple typographic solutions that offer a little relaxation for the eye with just a few graphic illustrations and headlines.

Apple Watch, web design trends 2016

Design for smartwatches

In addition to the Apple Watch, there are a number of affordable smartwatches with an Android operating system on the market that are gradually becoming our daily little helpers. Equipping these smallest display sizes with essential functions and content that are still useful for the user will be one of the great challenges of 2016.

Animated previews

Current smartphones already have the function of playing a small video preview when you touch an image. These small animations will replace the static teaser with simple images and text and pull users more under their spell.

Did we miss a trend? Virtual Reality or the three-dimensional website? Write in the comments what your trend for 2016 is and we will add it to our article.