Why MBA people are so smart

WHU Bachelor graduate redefines leadership role

WHU alumna Hannah Hinkelmann, who is currently completing a postgraduate course in coaching psychology at the University of Sydney, has an impressive range of experience despite her young age. These include internships at Amazon and L’Oréal, a gap year in India and the acquisition of the International Baccalaureate(IB) in England - their energy and international orientation are truly admirable! Hannah, who wants to contribute to social change through economic measures, tells us about her experiences at WHU, her commitment to the advancement of other people and her role at Microsoft.

“It is important to me that I have a good feeling about what I do and that I remain open to new opportunities. Since the business world is so fast-moving, I let my values ​​and strengths guide me, as the best opportunities often come up unexpectedly, "explains Hannah. “During my internship at Amazon in 2016, I was working on forecasting algorithms and came across an essay on machine learning. This outlined how Artificial Intelligence (AI) could shape our economic and social future. That made me want to dig deeper into the technology industry, as I saw incredible potential in this area. When Microsoft happened to be building its new office right next to Amazon, I wanted to see what opportunities there were. At Microsoft, I then found my ideal entry-level position as a university graduate. "

Driving solutions for society.

Hannah has an almost limitless curiosity and is not afraid to take risks. She started the IB in England at the age of 15 and skipped a class so that her classmates were older than she was. “I chose Great Britain myself,” says Hannah. "I was a huge fan of Harry Potter at the time, so I really wanted to go to boarding school to experience that special sense of community." She was torn between studying psychology or economics. She was looking for a way to bring her interests under one roof, namely to shape society with the help of the economy, i.e. to use her knowledge for the benefit of the people.

After applying to WHU, she immediately felt that she was in good hands with her interests and values. “In the first week I was overwhelmed by the attitude and entrepreneurial spirit of the students. When SensAbility was introduced (a WHU student initiative that focuses on corporate social responsibility), I knew I had found the right thing. There friendships and connections developed that I still maintain today. I chose WHU because of the teaching quality, which is the best in Europe, and because of the international orientation. However, I firmly believe that people's attitudes and mindsets are the greatest asset. At WHU I had the feeling that I could learn the necessary economic thinking and at the same time be part of a community - everything felt right. "

Hannah, who is passionate about using business knowledge for the common good, has held various positions at Microsoft, including AI Marketing Manager and Customer Program Manager. Among other things, she led an ambitious conversion project to develop a new webinar engine that links marketing and sales. "While working on this project, I realized that I wanted to acquire further psychological knowledge in order to develop into an empathetic leader who can bring about decisive changes for others."

Commitment to women in business.

Perhaps one of the most impactful projects of her time at Microsoft was serving on the board of women @ microsoft, an initiative that encourages women to band together and speak up so that female voices can be heard. “Our motto was We rise by lifting others, freely translated When we help others, we benefit ourselves. I am firmly convinced of this, because I believe that women need to support one another in order to be successful. There is room for all of us at the top. I wanted to convey this attitude at women @ microsoft. That motivates me in coaching. It is about bringing about decisive changes for individuals, companies and society so that every person can perform optimally and develop in the best possible way. This way of thinking, shaped by coaching, also connects me with my sisters, whom I have always encouraged to be courageous and pursue their goals - I believe this attitude runs in our family. "

Hannah's father earned his MBA at WHU, her mother was a visiting professor for coaching psychology, her two sisters are studying or are still studying at WHU, and her brother will start his studies in September. Both sisters followed their very own path during their studies at WHU, which corresponded to their individual interests and respective niches. “My strengths are in marketing and sales, but my sister Lena is good at dealing with numbers and is therefore interested in finances. My sister Dinah's greatest strengths are negotiation and cost analysis, which is why she will do an internship in supply chain management. We have all developed a lot by bringing our ideas and personalities to WHU. "