What are the fees for trademark licensing agents
1. Term: Cooperative foreign market entry strategy (international cooperation, international market entry strategies, license). With the license, the owner of an industrial property right (e.g. patent) or a copyright exploitation right grants the licensee the economically exploitable partial rights resulting from these legal positions. In the case of international license agreements, the licensors and licensees come from different countries.
2. Licensing fees: The licensee pays license fees for the use of the intangible assets. These usually occur in the form of flat-rate license fees or ongoing license fees. The amount of the respective fees varies depending on factors such as innovative content, duration and geographical validity of the license.
3. Advantages disadvantages: The licensor receives license fees as well as the opportunity to open up the foreign market (of the licensee). The granting of international licenses is particularly suitable for smaller companies with low capital resources and international experience. Market entry through international licenses makes sense if target countries hinder imports and direct investments by foreign companies. Problems with international licenses can be different technological and cultural levels of development or inadequate control options, so that the quality of the market development expected by the licensor cannot be guaranteed by the licensee. The establishment of the licensee as a potential competitor on foreign markets and the elimination of certain sales markets that are exclusively supplied by the licensee are disadvantages.
See also license.
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